Thursday, April 19, 2012

USP means Useful Selling Proposition

This is a slang that has been advertised and hyped so much that virtually it has entered into the Human Resources department of all the companies. So as of now, USP means a lot. I can remember, in one interview with Microsoft at a very initial stage of my career, the interviewer was impressed my a mere fact that I have heard about this term. This story is of 2007, and we have come a long distance now!

(Unfortunately, I didn't made that interview ;) Countless stories, and millions of more reasons to smile back everyday :) :)

Let me go on with the formal definition of USP now. So, apart from the internet terms like Universal Service Provider, or Ultra Sensory Perception, or US Pharmacopoeia, what has this to do with Interviews, jobs, and marketing?

The answer is pretty simple. Look at the following full forms. All of them means the same, but at different places, different ones are used. I somehow propogate and use the first one. The usage over the internet and literature tells the full-form used at different places are in following order of publicity.

Useful Selling Proposition

Unique Selling Point

Unique Selling Proposition

Useful Selling Point


Definition of USP by Enterpreneur.Com: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

The term USP is generally used in the marketing field. Nowadays, it has also been adopted in selling oneself in Job Interviews. It simply means enlisting the qualities that makes your product, service, or yourself, unique from the others. It ensures as to why the person should employ you, and not the others. Sadiyah Ozair, once described USP as those properties that make you proclaim that you are different and more useful. Obviously, Anwar-Sadiyah Unification tells that I had some USPs. ;)

So, start summarising your USP now. You may grab some pin-pointers from the list as follows:
Your Creativity
Experience
Skills and arts
Meticulous
Talented
Inter-personal Skills
Internet Skills
Your Network
Companies you worked for
Clients you faced
Communication Skills
Languages known
Diversity of technologies
Adaptability to change
Prizes and certificates
Educational Background
Internships, can be good USP
Cultural Exposures
Stabilty and Reliabilty...
And the list goes on.

So, gear up everyone and expose to the world your Useful Selling Proposition. The best way in the world to do that is register on MeOnShow.Com . You can make your dynamic professional profile on MeOnShow.Com.

Snippet from MeOnShow.Com:
MeOnShow© is the best way to engage others looking at you seriously. Our Tagline is Exposing USP!!
MeOnShow provides you the complete and best portal to show and expose your Useful Selling Proposition. Your friends, colleagues,employers, and future employers, need to know and see your complete picture. The picture of your qualifications, skills, expertise, and achievements. And you, need to regularly work upon these areas to precisely increase your knowledge and horizon.

Guys and Gals, the features of MeOnShow Profile makes it the most helpful portal ever launched. Stunning Splash Page, descriptive Profile, Awesome integrity with all your internet links, I guess enough reasons to give it a shot. Try making your profile too. To view my profile Click Blogger On MeOnShow

Cheers!!

5 comments:

  1. Thank you sir, keep posting information like this, very useful for job seekers..............best regards: Sarkari Naukri

    ReplyDelete
  2. Thank you so much such giving this most informative information for my Anthe results?

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  3. Can you give any Question Papers it is very helpful for my preparation to this previous papers?

    ReplyDelete
  4. Thank you so much such giving this most informative information for my Sarkari results?

    ReplyDelete